Customer roles in M&A integration
Christina Öberg
| Year of publication: |
January-March 2018
|
|---|---|
| Authors: | Öberg, Christina |
| Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 48.2018, 1, p. 43-70
|
| Subject: | Acquisitions | customer | integration | merger | Beziehungsmarketing | Relationship marketing | Fusion | Merger | Übernahme | Takeover | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00208825.2018.1407084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883091