Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Year of publication: |
2005 ; 1. Aufl
|
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Authors: | Schreier, Martin |
Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
Subject: | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Deutschland | Germany | Kundenintegration | Customer integration | Kunde | Integration | Zahlungsbereitschaft |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XVI, 160 S graph. Darst 21 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Wien, Wirtschaftsuniv., Diss., 2004 |
ISBN: | 3-8244-8293-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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