Surviving small and medium tourism accommodation business : aligning strategic entrepreneurship orientations with industry programs
Melissa Li Sa Liow and Aik Lee Chong, Angelina Seow Voon Yee
| Year of publication: |
2018
|
|---|---|
| Authors: | Liow, Melissa Li Sa ; Aik Lee Chong ; Yee, Angelina Seow Voon |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 34.2018, 1, p. 35-67
|
| Subject: | entrepreneurship | small businesses | small and medium enterprises | developing countries | travel and tourism | branding orientation | entrepreneurial orientation | customer orientation | knowledge creation process | performance | structural equation modelling | analysis of moment structures | Malaysia | KMU | SME | Unternehmenserfolg | Firm performance | Entrepreneurship | Entrepreneurship approach | Tourismuswirtschaft | Tourism industry | Strukturgleichungsmodell | Structural equation model | Tourismus | Tourism | Unternehmensgründung | Business start-up | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011869618