Customer Satisfaction : A Comparative Study between Kotak Mahindra Bank and IDBI Bank

The Banking industry like many other financial service industries is facing a rapidly changing market, new technologies, economic uncertainties, fierce competition and more demanding customers and the changing climate has presented an unprecedented set of challenges. Banking is a customer oriented services industry, therefore, the customer is the focus and customer service is the differentiating factors. In the backdrop of all these developments the investigator makes an attempt to explain the Customer Service satisfaction in Indian Banking Sector. In this research paper, the main contention is to highlight the customer satisfaction provided by selected Banks Kotak Mahindra Bank and IDBI Bank