Overall customer satisfaction with banking services (mobile, online, ATM, and bank teller) : comparison between the U.S. and China
Year of publication: |
2022
|
---|---|
Authors: | Simmers, Christina S. ; Rast, Rebecca ; Schaefer, Allen D. ; Haytko, Diana L. |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 2, p. 226-239
|
Subject: | ATM | attribution theory | bank teller | human service encounters | independent/interdependent cultures | Mobile banking | motivational orientation | online banking | self-construal | technical service encounters | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | China | Dienstleistungsqualität | Service quality | Bankgeschäft | Banking services | Konsumentenverhalten | Consumer behaviour | USA | United States | Vergleich | Comparison | Bank | Beziehungsmarketing | Relationship marketing |
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