Customer satisfaction in a global economy : challenges for the automobile industry
Year of publication: |
1996
|
---|---|
Authors: | Johnson, Michael D. |
Published in: |
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern. - München : Vahlen, ISBN 3-8006-2010-3. - 1996, p. 1-14
|
Subject: | Kfz-Industrie | Automotive industry | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Wirtschaftsindikator | Economic indicator | Internationaler Wettbewerb | International competition | Beziehungsmarketing | Relationship marketing | USA | United States | Asien | Asia | Deutschland | Germany |
-
Dichtl, Erwin, (1996)
-
National customer satisfaction indices : a critical investigation from an application perspective
Hansen, Ursula, (1999)
-
Perceived fairness of differential customer treatment
Mayser, Sabine, (2011)
- More ...
-
The nature and methodological implications of the cognitive representation of products
Fornell, Claes, (1986)
-
Decision processing and product comparability : a theory of strategy selection
Johnson, Michael D., (1983)
-
Johnson, Michael, (2009)
- More ...