Customer satisfaction in the consumption of green products
Violeta Sima (Petroleum-Gas University of Ploieşti, Romania), Ileana Georgiana Gheorghe (Petroleum-Gas University of Ploieşti, Romania)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Sima, Violeta ; Gheorghe, Ileana Georgiana |
| Published in: |
Socio-economic perspectives on consumer engagement and buying behavior. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2139-6. - 2017, p. 59-92
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-2139-6.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011647105