Customer segmentation of multiple category data in e-commerce using a soft-clustering approach
Roung-Shiunn Wu; Po-Hsuan Chou
| Year of publication: |
2011
|
|---|---|
| Authors: | Wu, Roung-shiunn ; Chou, Po-hsuan |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 10.2011, 1/6, p. 331-341
|
| Subject: | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Kundenanalyse | Customer analysis | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565069