Customer Selection to Acquire, Retain, and Grow
Andrea L. Dixon
| Year of publication: |
2011
|
|---|---|
| Authors: | Dixon, Andrea L. |
| Published in: |
The Oxford handbook of strategic sales and sales management. - Oxford : Oxford Univ. Press, ISBN 978-0-19-956945-8. - 2011
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1093/oxfordhb/9780199569458.003.0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012885333