Customer solutions in the capital goods industry: Examining the impact of the buying center
Year of publication: |
2011
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Authors: | Töllner, Alke ; Blut, Markus ; Holzmüller, Hartmut H. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 5, p. 712-723
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