Differences in consumer loyalty and willingness to pay for service attributes across digital channels : a study of the Japanese digital content market
Donghun Kim; Philip Sugai
| Year of publication: |
2008
|
|---|---|
| Authors: | Kim, Donghun ; Sugai, Philip |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 32.2008, 7, p. 480-489
|
| Subject: | Japan | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Digitale Güter | Digital goods | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003753852