Customer-to-customer co-creation practices in tourism : lessons from Customer-Dominant logic
Year of publication: |
August 2018
|
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Authors: | Rihova, Ivana ; Buhalis, Dimitrios ; Gouthro, Mary Beth ; Moital, Miguel |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 67.2018, p. 362-375
|
Subject: | Co-creation | Value | Customer-Dominant logic | Customer-to-customer | Social practices | Pragmatism | Festivals | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Dienstleistungsmanagement | Service management | Tourismuswirtschaft | Tourism industry |
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