Social layers of customer-to-customer value co-creation
Year of publication: |
2013
|
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Authors: | Rihova, Ivana ; Buhalis, Dimitrios ; Moital, Miguel ; Gouthro, Mary Beth |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 24.2013, 5, p. 553-566
|
Subject: | Customer-dominant logic | Customer-to-customer | Shared consumption | Value co-creation | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic |
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