Customer uncertainty following downsizing : the effects of extent of downsizing and open communication
Year of publication: |
2012
|
---|---|
Authors: | Homburg, Christian ; Klarmann, Martin ; Staritz, Sabine |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 3, p. 112-129
|
Subject: | customer uncertainty | downsizing | open communication | contact employees | Kommunikation | Communication | Arbeitskräfte | Workforce |
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