Die indirekte Wichtigkeitsbestimmung im Rahmen von Kundenzufriedenheitsuntersuchungen : Probleme und Lösungsansätze
Year of publication: |
2008
|
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Authors: | Homburg, Christian ; Klarmann, Martin |
Published in: |
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen. - Wiesbaden : Gabler, ISBN 3-8349-0808-8. - 2008, p. 203-239
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement |
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