Customer usage intention of mobile commerce in India : an empirical study
Year of publication: |
2013
|
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Authors: | Thakur, Rakhi ; Srivastava, Mala |
Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 5.2013, 1, p. 52-72
|
Subject: | Konsumentenverhalten | Consumer behaviour | Indien | India | Mobile Business | Mobile business | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption |
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