A study on the impact on consumer risk perception and innovativeness on online shopping in India
Rakhi Thakur; Mala Srivastava
| Year of publication: |
2015
|
|---|---|
| Authors: | Thakur, Rakhi ; Srivastava, Mala |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 1, p. 148-166
|
| Subject: | Innovation | India | Consumers | Risk | Perceived risk | Online retailing | Konsumentenverhalten | Consumer behaviour | Indien | Online-Handel | Risiko | Risikopräferenz | Risk attitude |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526575