Customer value from a customer perspective: a comprehensive review
| Year of publication: |
2008
|
|---|---|
| Authors: | Graf, Albert ; Maas, Peter |
| Published in: |
Journal für Betriebswirtschaft : management review quarterly. - Heidelberg : Springer, ISSN 0344-9327, ZDB-ID 1274004. - Vol. 58.2008, 1, p. 1-20
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