Customer value generation in banking : the Zurich model of customer-centricity
Stefanie Auge-Dickhut ; Bernhard Koye ; Axel Liebetrau
| Alternative title: | Client Value Generation: das Zürcher Modell der kundenzentrierten Bankarchitektur <engl.> |
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| Year of publication: |
2016
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| Authors: | Auge-Dickhut, Stefanie ; Koye, Bernhard ; Liebetrau, Axel |
| Publisher: |
Cham [u.a.] : Springer |
| Subject: | customer behavior | Bank | Geschäftsmodell | Business model | Kunden | Customers | Organisatorischer Wandel | Organizational change | Kunde | Organisationswandel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 195 S. graph. Darst. 235 mm x 155 mm, 0 g |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-319-19937-5 ; 978-3-319-19938-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011344967