Extent: | XVII, 729 S. Ill., graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
Language: | German |
Notes: | Enth. 31 Beitr. Literaturangaben |
ISBN: | 3-409-11701-6 |
Classification: | Unternehmensführung ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001576361