Customer value management in the context of quality management of medical services
Ewa Popławska, PhD
| Year of publication: |
2019
|
|---|---|
| Authors: | Popławska, Ewa |
| Published in: |
Strategic value management : a dynamic perspective. - New York : Nova Science Publishers, ISBN 978-1-5361-4089-7. - 2019, p. 233-245
|
| Subject: | Qualitätsmanagement | Quality management | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980507