Determinants of factors for service quality excellence at dealer end leading to CRM - an AHP approach
Year of publication: |
2022
|
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Authors: | Pothal, Lalit Kumar ; Tripathy, Sushanta ; Dash, Aishwarya |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 28.2022, 1, p. 101-117
|
Subject: | AHP | analytical hierarchy process | CRM | customer relationship management | customer value | service quality | SERVQUAL | AHP-Verfahren | AHP approach | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Qualitätsmanagement | Quality management |
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