RFID acceptance amongst customers : a cross-cultural framework based on Hofstede
Year of publication: |
2010
|
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Authors: | Vecchi, Alessandra ; Brennan, Louis ; Theotokis, Aristeidis |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 4.2010, 3, p. 228-251
|
Subject: | Geert Hofstede | RFID | Beziehungsmarketing | Relationship marketing | Interkulturelles Management | Cross-cultural management | Griechenland | Greece | Irland | Ireland |
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