Customers dictate business survival or extinction : a conceptual approach in examining customer complaint data
Year of publication: |
2023
|
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Authors: | Krstovski, Saso ; Ali, Ahad ; Riemer, Donald |
Published in: |
International journal of management concepts and philosophy : IJMCP. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-8135, ZDB-ID 2204295-7. - Vol. 16.2023, 3, p. 266-275
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Subject: | customer satisfaction | customer complaints | consumer insight | measuring satisfaction requirements | Kundenzufriedenheit | Customer satisfaction | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Messung | Measurement |
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