Kunden zu Erfindern machen
| Year of publication: |
2002
|
|---|---|
| Authors: | Thomke, Stefan ; Hippel, Eric von |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 24.2002, 5, p. 51-60
|
| Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration |
| Extent: | Ill., graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | In: Harvard business manager Engl. Ausg. u.d.T: Customers as innovators Aus dem Engl. übers. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001681204