Customers' relationships leading to brand tribalism and tribe behavioral intentions
Year of publication: |
2020
|
---|---|
Authors: | Jeong, Ji Youn ; Hwang, Jinsoo ; Hyun, Sunghyup Sean |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 88.2020, p. 1-9
|
Subject: | Behavioral intention | Brand tribalism | Luxury cruise | Relationship marketing | Beziehungsmarketing | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image | Markenartikel | Brand | Kreuzfahrt | Cruise | Markenführung | Brand management |
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