The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
Year of publication: |
2016
|
---|---|
Authors: | Ammari, Nedra Bahri ; Van Niekerk, Mathilda ; Ben Khelil, Haykel ; Chtioui, Jinene |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 3, p. 559-585
|
Subject: | Branding | Brand attachment | Brand loyalty | Behavioral intention | Resistance | Proselytism | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Luxusgüter | Luxury goods | Gastronomie | Restaurant industry | Markenartikel | Brand | Markentreue |
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