Customisation - moving customers away from the dull conformity of brand loyalty
Year of publication: |
2007
|
---|---|
Authors: | Miranda, Mario J. ; Kónya, László |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 17.2007, 4, p. 449-466
|
Saved in:
Saved in favorites
Similar items by person
-
Directing store flyers to the appropriate audience
Miranda, Mario J., (2007)
-
Early gift card redemption could help stores grow business faster
Miranda, Mario J., (2010)
-
Directing store flyers to the appropriate audience
Miranda, Mario J., (2007)
- More ...