Early gift card redemption could help stores grow business faster
Year of publication: |
2010
|
---|---|
Authors: | Miranda, Mario J. ; Kónya, László |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 31.2010, 3, p. 320-333
|
Subject: | Einzelhandel | Retail trade | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Australien | Australia |
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