Customization and returns
Year of publication: |
2022
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---|---|
Authors: | Esenduran, Gökçe ; Letizia, Paolo ; Ovchinnikov, Anton |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 6, p. 4517-4526
|
Subject: | consumer returns | customized products | IKEA effect | real option | strategic consumers | Konsumentenverhalten | Consumer behaviour | Realoptionsansatz | Real options analysis | Beziehungsmarketing | Relationship marketing |
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