Customization strategies between online and offline retailers
Chu Zhang, Xiaona Zheng
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhang, Chu ; Zheng, Xiaona |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 100.2021, p. 1-14
|
| Subject: | Channel competition | Customization | Pricing | Product variety | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | Wettbewerb | Competition | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2020.102230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494653