Cut from the same cloth : an examination of attachment to college football coaches
Year of publication: |
2022
|
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Authors: | Mudrick, Michael ; Fink, Janet |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 1, p. 76-85
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Subject: | sport | consumer behavior | coaches | social identity theory | marketing | Konsumentenverhalten | Consumer behaviour | Coaching | Persönlichkeitspsychologie | Personality psychology | Fußball | Football | Ausbilder | Trainers | Sportmarketing | Sports marketing | Ballsport | Ball game | Sport | Sports | Sportorganisation | Sport organization |
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