Cutting Edge: Gillette's Journey to Global Leadership, by Gordon McKibben. Boston, MA: Harvard Business School Press, 1998. 429 pages. 24.95.
Year of publication: |
2000
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Authors: | Shankar, Venkatesh |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 17.2000, 1, p. 92-93
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