Cyclical effects of advertising on hotel sales, risk and return
Ming-Hsiang Chen
| Year of publication: |
2015
|
|---|---|
| Authors: | Chen, Ming-Hsiang |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 46.2015, p. 169-179
|
| Subject: | Advertising | Hotel sales | Risk | Returns | Business cycle | Konjunktur | Hotellerie | Hotel industry | Werbung | Risiko | Werbewirkung | Advertising effects | Kapitaleinkommen | Capital income | Verkauf | Selling | Absatz | Sales | Schätzung | Estimation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011301974