Cyclical patterns in brand switching behavior: An issue of pattern recognition
| Year of publication: |
1994
|
|---|---|
| Authors: | Givon, M. ; Muller, E. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 76.1994, 2, p. 290-297
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