D MODELING AND SYSTEMS ANALYSIS - Should marketing be cross-functional? Conceptual Db:140 development, international empirical evidence
| Year of publication: |
2003
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|---|---|
| Authors: | Krohmer, Harley ; Homburg, Christian ; Workman, John P. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 43.2003, 1, p. 57-60
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