Daily deal shoppers : what drives social couponing?
M. Ieva, F. De Canio, C. Ziliani
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Ieva, M. ; De Canio, Francesca ; Ziliani, C. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 40.2018, p. 299-303
|
| Subject: | Social couponing | Enjoyment | E-commerce | Promotion | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | Verkaufsförderung | Sales promotion | Rabatt | Rebate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.03.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801990