Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Year of publication: |
November 2016
|
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Authors: | Thaichon, Park ; Quach, Sara |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 33.2016, p. 82-91
|
Subject: | Motivation | Counterfeit | Fake | Online platform | Buyer | Luxury | Produktpiraterie | Product counterfeiting | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Social Web | Social web | Online-Marketing | Internet marketing |
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