Das Bonusprogramm als Instrument zur Kundenbindung : eine kritische Analyse zentraler Determinanten
Sven Künzel
| Year of publication: |
2002
|
|---|---|
| Authors: | Künzel, Sven |
| Publisher: |
Berlin : Logos Verl. |
| Subject: | Rabatt | Rebate | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Deutschland | Germany | Kundenbindung | Customer retention | Mengenrabatt | Marketingstrategie |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XX, 264 S. 210 mm x 145 mm, 375 gr. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hamburg, Hamburger Univ. für Wirtschaft und Politik, Diss., 2002 |
| ISBN: | 3-8325-0108-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001719566