Das kleine Marketing-Lexikon
Richard Geml ; Hans-Georg Geisbüsch ; Hermann Lauer
| Alternative title: | Marketing-Lexikon |
|---|---|
| Year of publication: |
1995
|
| Other Persons: | Geml, Richard (contributor) ; Geisbüsch, Hans-Georg (contributor) ; Lauer, Hermann (contributor) |
| Publisher: |
Düsseldorf : Verl. Wirtschaft und Finanzen |
| Subject: | Marketing | Wörterbuch |
| Extent: | 468 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie |
| Language: | German |
| ISBN: | 3-87881-100-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004255240