Das Kunden-Kartell : die neue Macht des Kunden im Internet
Tim Cole; Paul Gromball
| Year of publication: |
2000
|
|---|---|
| Authors: | Cole, Tim ; Gromball, Paul |
| Publisher: |
München : Hanser |
| Subject: | Electronic Commerce | Electronic Shopping | Verbraucherverhalten | Nachfragemacht |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Extent: | 192 S Ill., graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Pp. : DM 49.80, EUR 25.46, sfr 47.50, S 364.00 |
| ISBN: | 3-446-21377-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001461201