Das Marken-System
von Jürgen Gietl, Elisabeth Schick und Christina Bode
| Year of publication: |
2011
|
|---|---|
| Authors: | Gietl, Jürgen ; Schick, Elisabeth ; Bode, Christina |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 33.2011, 5, p. 62-68
|
| Subject: | BASF SE | Markenführung | Brand management | Markenarchitektur | Brand architecture | Portfolio-Management | Portfolio selection | Chemieindustrie | Chemical industry | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008989007