Das Marketingkonzept im St. Galler Management-Modell
Thomas Bieger
| Year of publication: |
2013 ; 1. Aufl.
|
|---|---|
| Authors: | Bieger, Thomas |
| Publisher: |
Bern : Haupt |
| Subject: | St. Galler Management-Modell | Prozessmanagement | Business process management | Marketingmanagement | Marketing management | Marktforschung | Market research | Marketingcontrolling | Marketing control | Innovation | Sankt Galler Modell | Marketing | Marktanalyse | Management | Produktgestaltung | Controlling |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | 191 S. graph. Darst. |
|---|---|
| Series: | UTB / Management ; 3995 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 171 - 186 |
| ISBN: | 978-3-8252-3995-4 ; 3-8252-3995-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233958