Das Marketingkonzept im St. Galler Management-Modell
Thomas Bieger
| Year of publication: |
2015 ; 2., erweiterte Auflage
|
|---|---|
| Authors: | Bieger, Thomas |
| Institutions: | Uni-Taschenbücher GmbH (publisher) |
| Publisher: |
Bern : Haupt Verlag |
| Subject: | Marketingmanagement | Marketing management | Marketingcontrolling | Marketing control | Marktforschung | Market research | Innovation | Sankt Galler Modell | Marketing |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | 200 Seiten Illustrationen 22 cm |
|---|---|
| Series: | UTB / Management ; 3995 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Fallstudie ; Case study ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 177-193 |
| ISBN: | 978-3-8252-4463-7 ; 3-8252-4463-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011656341