Data mining and market intelligence for optimal marketing returns
Susan Chiu, Domingo Tavella
| Year of publication: |
2008
|
|---|---|
| Authors: | Chiu, Susan ; Tavella, Domingo |
| Publisher: |
Amsterdam ; London : Butterworth-Heinemann/Elsevier |
| Subject: | Marketingforschung | Data Mining | Business Intelligence | Marketing research | Data mining |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | xii, 280 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-7506-8234-5 ; 978-0-7506-8234-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004911658