Data mining techniques : for marketing, sales, and customer relationship management
Year of publication: |
2011 ; 3rd ed (Online-Ausg.)
|
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Authors: | Linoff, Gordon |
Other Persons: | Berry, Michael J. A. (contributor) |
Publisher: |
Indianapolis, Ind : Wiley Pub., Inc |
Subject: | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Data-Warehouse-Konzept |
Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (xl, 847 p.) ill. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Berry's name appears first on the 2nd ed. - Includes index. - Electronic reproduction; Palo Alto, Calif; ebrary; 2012; Available via World Wide Web; Access may be limited to ebrary affiliated libraries |
ISBN: | 978-1-118-08750-3 ; 0-470-65093-1 ; 978-0-470-65093-6 ; 978-0-470-65093-6 ; 0-470-65093-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
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