Data Mining und Marketing
Year of publication: |
2009
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Authors: | Klein, Andreas ; Hövel, Stefan |
Published in: |
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung. - Düsseldorf : Lange, ISSN 0340-3084, ZDB-ID 120284-4. - Vol. 38.2009, 2, p. 201-203
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Subject: | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Marketing | Mensch-Maschine-System | Human-machine system |
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