Database-Marketing als Grundlage für Learning Relationships im Dienstleistungsbereich
Year of publication: |
2000
|
---|---|
Authors: | Büttgen, Marion |
Published in: |
Kundenbeziehungen im Dienstleistungsbereich. - Wiesbaden : Gabler, ISBN 3-409-11538-2. - 2000, p. 329-354
|
Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
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