David and Goliath in sustainable fashion : strategic business alliances in the UK fashion industry
Year of publication: |
2014
|
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Authors: | Thopte, Ishwari ; Poldner, Kim |
Published in: |
International journal of strategic business alliances. - Genève : Inderscience Enterprises, ISSN 1756-6444, ZDB-ID 2503649-X. - Vol. 3.2013/14, 2/3, p. 179-200
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Subject: | strategic alliances | sustainable fashion | mixed methods | small to medium enterprises | SMEs | multinationals | UK | Mode | Fashion | KMU | SME | Strategische Allianz | Strategic alliance | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution | Nachhaltigkeit | Sustainability | Internationale Unternehmenskooperation | International business cooperation | Internationaler Markteintritt | International market entry |
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