David versus Goliath : service quality factors for niche providers in online retailing
Alternative title: | David vs. Goliath |
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Year of publication: |
2019
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Authors: | Brusch, Ines ; Schwarz, Benjamin ; Schmitt, Rebecca |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 266-276
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Subject: | Customer satisfaction | Market leader vs. niche provider | E-commerce | Kundenzufriedenheit | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Electronic Commerce | Nischenstrategie | Niche marketing strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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